Festival Walk: Can Accessibility Backfire? 

Situated at Kowloon Tong, Festival Walk is highly accessible. Apart from being directly linked to Kowloon Tong Station, the mall has a direct rail connection to Mainland China and a pedestrian link to the City University of Hong Kong. For other means of transportation, it offers 830 car park spaces plus direct access to buses and taxis. Hence, Festival Walk plays the dual role of shopping paradise and transit hotspot. In view of the traffic and vehicle noise that may engender, two layers of glass door are in place to mitigate sound. Such enclosure methods are common and often seen, is there any novel means to achieve the same goal or to transform the unwanted sounds into sounds that are more appealing?

The popularity of Festival Walk owes much to its accessibility which facilitates or even maximizes customer flow. To tempt people to stay and linger, a variety of exhibitions take place regularly, topics ranging from car show, preview of the latest phone model, jewellery, cosmetics to even virtual reality by setting up a pop-up VR game station. No doubt such activities draw attention and enliven the sonic environment of the mall. Combining ease of access and regular exhibitions, the mall should be a constant stream of activities and movements. While accessibility brings customers and cash flow, the mall may be more prone to unwanted sound and indoor noise. Festival Walk is a high-end mall which houses many expensive brands. How will its role as a transit hotspot alter its soundscape which should represent its relatively lofty status?

Lee Theatre On Realising Sonic Unity

For everyone who wonders at where the name came from, Lee Theatre in Causeway Bay was once one of the premier performing venues in Hong Kong. Demolished in the 1990s, the Beaux-Art theatre was replaced with an office building and a shopping centre, becoming what we see today.

Apart from its history, what is special about Lee Theatre is perhaps its design of one floor one store. Each floor is occupied entirely by one shop, making spacious consumption experiences possible and allowing each brand to develop its individuality. Not only can they put a multitude of products on display and demonstrate amply what it can offer to customers, they can ensure customers are immersed in an environment completely tailored to their effort to urge purchase. Without the immediate presence of any other shops or rival brands, the store can create unity in the environment and a congruent, brand-specific setting for customers to linger. The sonic environment would likewise be in agreement across different areas on the same floor. Without coming into contact with a different background music, the store’s own music dominates and becomes more effective by having no offset from other prominent sources.

Do you think Lee Theatre’s one floor one store is a clever design to achieve what is mentioned in Harmonising Indoor Soundscape of Shopping Malls? Or do you want to see variety across a single floor?

PMQ: A Breath of Fresh Air Amongst Malls in HK

Original campus of Queen’s College and rebuilt in the 50s as Police Married Quarters, PMQ (元創方) in Central is now a hub for creative and design industries. Geographically, although PMQ is only 3 minutes away from the entertainment zone SoHo, music from bars and restaurants is blocked by the buildings along Aberdeen Street and PMQ is tucked away from the hustle and bustle. Architecturally, it exemplifies the modern style commonly found after World War II, characterised by a functional and pragmatic approach on elevations and interior layout, with minimum decoration. Its semi-open design has set PMQ apart from most malls in Hong Kong.

An inclusive soundscape – The semi-open setting of PMQ enables natural ventilation as well as the penetration of sounds from the surroundings. While wind (instead of air conditioning) caresses your hair, it carries with it sounds wafting from different locations inside and near PMQ: traffic sound from Aberdeen Street where PMQ is situated, sound of kitchen utensils clashing from a cooking studio, shrieks of a coffee machine in motion from a café, and laughs of children from a design studio.

Incorporating nature – PMQ introduces natural sounds into the complex by including a small garden named Plateau, harmonising man-made sounds mentioned above. Plateau on the 4th floor is perhaps the most outstanding feature of PMQ. They are landscaped open spaces which connect the two main blocks of PMQ. The greenery space has created a natural habitat for birds and insects, bringing liveliness and diverseness to the sonic environment.

PMQ’s semi-open design enables sound to reach a wider audience. Sounds heard from different spots tell a different story. Each sound perceived promises an experience for you to discover. Contextualising sounds make our experiences of PMQ more complete.

Harmonising Indoor Soundscape of Shopping Malls

Soundscape falls on deaf ears – Growing up in Hong Kong, you may have often heard the metropolis is described as a shopping paradise. Malls in Hong Kong are plentiful and varied, they come in all shapes and sizes, promising and offering something for everyone. For many tourists visiting the city, shopping is at the top of the must-do list. For locals, shopping is one of the most popular social activities which malls are one of the most frequented hang out indoor locations. You shop in a mall; you dine, chill out with friends in a mall; you take photos with mall decoration; but can you recall the soundscape of any mall you have been to? If you struggle with the recalling, it may point out the common fact that people seldom hear a mall.

To hear is part of the experience – Being in a mall is an experience. It is an experience contributed by your senses, including sight, hearing, and smell. Soundscape refers to the component sounds of an environment, or elements in a sonic environment. You see a variety of products in shop windows and they stimulate your sight; you smell the perfume suffused in the mall with every breath you take. Have you ever paid attention to what you hear in a shopping mall? What do you expect or want to hear in a mall?

Consensus on a soundscape – Each mall-goer may prefer or expect a particular sonic environment, which may be at odds with what the shop owners and mall managers want customers are to perceive. How to make the soundscape favourable to everyone when various stakeholders have different considerations or prioritisation in mind? While malls define themselves by varied soundscape, you may not be aware of what they are trying to do to you.