What is a soundmark?

Is there any sound that reminds you of a particular place? For example, does the ding ding sound of trams remind you of Hong Kong? Would you think of London when you hear Big Ben chimes? If they do, those iconic sounds are soundmarks.

Derived from “landmark”, soundmark is a term used in Soundscape Studies to refer to a sound which is unique to an area or possesses qualities which make it specially regarded or noticed by the people in that community. A soundmark is highly symbolic because it evokes immediate association to the location upon being heard. Soundmarks, therefore, are of cultural and historical significance and merit preservation and protection.

Soundmark is not only a term found in Soundscape Studies. It has made its way into marketing and brand differentiation. Some luxury automobile brands develop their own engineering sounds in order to differentiate themselves from their peers and to give users a sense of superiority. Hence, soundmark gives characteristics to a place or a product. With uniqueness and individuality being much sought after by modern society, can you foresee how soundmark will develop in the near future?