Harmonising Indoor Soundscape of Shopping Malls

Soundscape falls on deaf ears – Growing up in Hong Kong, you may have often heard the metropolis is described as a shopping paradise. Malls in Hong Kong are plentiful and varied, they come in all shapes and sizes, promising and offering something for everyone. For many tourists visiting the city, shopping is at the top of the must-do list. For locals, shopping is one of the most popular social activities which malls are one of the most frequented hang out indoor locations. You shop in a mall; you dine, chill out with friends in a mall; you take photos with mall decoration; but can you recall the soundscape of any mall you have been to? If you struggle with the recalling, it may point out the common fact that people seldom hear a mall.

To hear is part of the experience – Being in a mall is an experience. It is an experience contributed by your senses, including sight, hearing, and smell. Soundscape refers to the component sounds of an environment, or elements in a sonic environment. You see a variety of products in shop windows and they stimulate your sight; you smell the perfume suffused in the mall with every breath you take. Have you ever paid attention to what you hear in a shopping mall? What do you expect or want to hear in a mall?

Consensus on a soundscape – Each mall-goer may prefer or expect a particular sonic environment, which may be at odds with what the shop owners and mall managers want customers are to perceive. How to make the soundscape favourable to everyone when various stakeholders have different considerations or prioritisation in mind? While malls define themselves by varied soundscape, you may not be aware of what they are trying to do to you.