Festival Walk: Can Accessibility Backfire? 

Situated at Kowloon Tong, Festival Walk is highly accessible. Apart from being directly linked to Kowloon Tong Station, the mall has a direct rail connection to Mainland China and a pedestrian link to the City University of Hong Kong. For other means of transportation, it offers 830 car park spaces plus direct access to buses and taxis. Hence, Festival Walk plays the dual role of shopping paradise and transit hotspot. In view of the traffic and vehicle noise that may engender, two layers of glass door are in place to mitigate sound. Such enclosure methods are common and often seen, is there any novel means to achieve the same goal or to transform the unwanted sounds into sounds that are more appealing?

The popularity of Festival Walk owes much to its accessibility which facilitates or even maximizes customer flow. To tempt people to stay and linger, a variety of exhibitions take place regularly, topics ranging from car show, preview of the latest phone model, jewellery, cosmetics to even virtual reality by setting up a pop-up VR game station. No doubt such activities draw attention and enliven the sonic environment of the mall. Combining ease of access and regular exhibitions, the mall should be a constant stream of activities and movements. While accessibility brings customers and cash flow, the mall may be more prone to unwanted sound and indoor noise. Festival Walk is a high-end mall which houses many expensive brands. How will its role as a transit hotspot alter its soundscape which should represent its relatively lofty status?

Wang Jia Sha: Food Experience Compromised by a Noisy Environment

Being highly accessible, Festival Walk entertains great customer flow and a constant stream of activities and movements of shoppers. Vying with more than 20 eating places under the same roof, the Shanghainese restaurant Wang Jia Sha (王家沙) manages to have its fair share of customers.

Claiming to be “the master of Shanghainese dim sum” and serve “authentic Shanghainese dim sum”, the brand provides an array of Shanghainese cuisine with an extensive list of dim sum. Despite having made a lot of effort in appearance and décor and despite its fine quality of food, it is being in a food court-style section of the mall and it is unpleasantly loud. Children’s clamours are more than audible, coupled with the sounds of china plates, spoons and other utensils clicking each other. You can hear everyone else chattering and clattering. A private conversation may not be a good idea because while you can hear everything being said to you, you may not really hear and catch the words and form a meaningful sentence. Even when customers order, waiters and waitresses have to lean towards them to hear what is being said. Gestures are thus created for diners to express what they want, such as asking for more tea or to pay the bill, so as to rely on hearing less and on the visual more.

Given that it is loud like a wet market, it is difficult to imagine diners would want to take it slow and enjoy the delicacies with languish and relish. Do you think a restaurant’s food experience should marry its auditory experience?