ifc Mall: High-end Shopping Destination, First-rate Soundscape?

A prominent landmark on Hong Kong Island, the International Finance Centre (branded as “ifc”) stands proudly at the Central waterfront. The complex comprises some of the most exclusive office space in Hong Kong, the prestigious Four Seasons Hotel, as well as a leading destination for high-end shopping: ifc mall.

During busy hours when people hurry to arrive at offices and hurry back home after work, the sound of fast-paced walking and high heels clicking on floor are especially prominent. We may all hear classical music playing at a mall but seldom do we listen to it. Yet when we do listen, the background music at ifc is not constantly heard. It may get uneven when background music is heard louder at some spots while not at all perceivable at other locations. It may not matter much as reported by mall-goers of what they perceive within their awareness. However, little noticed as it may, it may sound glaring when the classical music at the background clashes with music of entirely different genres from some stores, such as the rock music played by a Hi-Fi store in the mall.

There may be other aspects of the sonic environment in neglect. The sound of trolleys clashing at Citysuper contrasts glaringly with the relative quiet of the cosmetic stores nearby. The passages in ifc are wider compared to a lot of shopping malls in Hong Kong, hence intensifying the reflection of sound. Pleasant sound magnified will contribute to the likeability of ifc’s sonic environment; unwanted sound amplified will reinforce its undesirability.

Do you think ifc’s soundscape lives up to its expectations of being a high-end mall?

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